13 Okt, 2020
What makes a strong Investment Banking Brand
Brigitte Bojkowszky, Ph.D.

Wondering what makes a strong brand in the Investment Banking Sector and surviving several major crises?

Then tune in to this episode with Bernhard Weninger. 

Bernhard Weninger, founding partner of IIS Asset Management and MDnomics, has a 35-year career in international investment banking and capital markets. He was advisor to senior management and Board of Directors of insurance companies across Europe with expertise in global capital markets and strategic asset-liability management advisory, including substantial restructuring & balance sheet risk management transactions, development of innovative capital raising, large scale asset placements and disposals and structured debt financings. Moreover, he was responsible for multi-disciplinary teams at major international financial institutions, such as Bankers Trust, Goldman Sachs, Merrill Lynch, Morgan Stanley, and more.

He holds an MBA from Northwestern University – Kellogg School of Management, a Bachelor of Accounting and Finance from University of Notre Dame, and studied Japanese Language and Asian Political History at Sophia University in Japan.

In this interview Bernhard talks about the most important characteristics an investment banker needs to bring along to do this job as well as the resources an investment bank needs to have to be a leading brand long term. He also provides us his perspective on the consequences of the COVID-19 pandemic investment banks will face and how this crisis compares to the consequences for investment banks of the 2008 great recession. Moreover, he gives some insights into his motivation of founding two companies, IIS Asset Management and MDnomics, respectively.

Find Bernhard Weninger on LinkedIn

Find MDnomics

Mafalda Luz (BSc)

"Ich hatte das Vergnügen während meines Austauschsemesters in Wien Dr. Brigitte Bojkowszkys Studentin zu sein. Es war mit Abstand eine der am besten unterrichteten Klassen, in denen ich das Gefühl hatte, wirklich etwas fürs Leben gelernt zu haben. Dr. Bojkowszky ist eine exzellente Professorin, äußerst professionell und sehr...

Thekla Klingemann (MSc WU, CEMS MIM)

"Im Wintersemester 2019 habe ich den Kurs 'Global Branding' bei Frau Bojkowszky im Rahmen meines Masterstudiums belegt. Frau Bojkowszky bringt eine unglaublich hohe Leidenschaft für das Thema Branding mit und versteht es auch komplexere Sachverhalte einfach darzustellen und verständlich zu erklären. Ihre Vorlesung war stets...

Let's Stay in Touch - Newsletter