6 Jan, 2021
Sustainability in a post-COVID world: how to future-proof your Brand
Brigitte Bojkowszky, Ph.D.

It is my pleasure to start my 1st BrandsTalk podcast episode this new year with Alice Schmidt who talks about sustainability in a post-COVID world and how companies can future-proof their brands.

Before diving deep into sustainability and how it impacts branding strategies, Alice Schmidt sets the term straight; she defines sustainability and what it means to her as this term is used in diverse contexts. 

She talks about her role as a Senior Global Health Adviser to the European Commission, being Chair of the Board of Endeva, her own company AS Consulting, and the current global health, sustainability, and social impact issues and challenges she is dealing with!

As COVID has recasted the relationship between organisations and people, she gives insights on how brands can deliver on the expectations of customers now have. Given the impact of COVID on the society, people deeply reflect their consumption choices and are demanding more of the businesses they buy into! Ultimately, how these will influence the way brands move forward! 

From her perspective as a sustainability expert she gives advice on brand building essentials for someone who wants to start a business and build a purpose/impact—driven brand. Furthermore, how to grow and scale such a brand globally.

Very interesting is also her advice for companies entering less developed markets, specifically engaging with the base of the pyramid.

We also addressed some companies’ practices of greenwashing and the negative consequences in every respect.

About Alice Schmidt

Alice Schmidt is a global advisor on sustainability and social impact. She has been engaging at the intersection of social, environmental and economic issues for more than 20 years.

In addition to advising the European Commission on Global Health and directing her own consulting firm AS Consulting, Alice Schmidt is an MIT Climate Ambassador and Chair of the Board of Endeva e.V., a not-for-profit focusing on inclusive innovation and social business. 

Besides other engagements, Alice Schmidt has been teaching courses for BA and MBA students from around the globe on Sustainable Business and Management for the Future.

Alice Schmidt is a systems thinker and never losing sight of the bigger picture.



Mafalda Luz (BSc)

"Ich hatte das Vergnügen während meines Austauschsemesters in Wien Dr. Brigitte Bojkowszkys Studentin zu sein. Es war mit Abstand eine der am besten unterrichteten Klassen, in denen ich das Gefühl hatte, wirklich etwas fürs Leben gelernt zu haben. Dr. Bojkowszky ist eine exzellente Professorin, äußerst professionell und sehr...

Thekla Klingemann (MSc WU, CEMS MIM)

"Im Wintersemester 2019 habe ich den Kurs 'Global Branding' bei Frau Bojkowszky im Rahmen meines Masterstudiums belegt. Frau Bojkowszky bringt eine unglaublich hohe Leidenschaft für das Thema Branding mit und versteht es auch komplexere Sachverhalte einfach darzustellen und verständlich zu erklären. Ihre Vorlesung war stets...

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