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What makes a strong Investment Banking Brand

What makes a strong Investment Banking Brand

In this interview Bernhard Weninger talks about the most important characteristics an investment banker needs to bring along to do this job as well as the resources an investment bank needs to have to be a leading brand long term. He also provides us his perspective on the consequences of the COVID-19 pandemic investment banks will face and how this crisis compares to the consequences for investment banks of the 2008 great recession.

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Coming Soon: BrandsTalk Podcast

Coming Soon: BrandsTalk Podcast

Ready to become everyone’s favorite brand? But you are not quite sure of how to build and grow your brand in a more strategic and sustainable way? Then this is the show for you!  Dive with me into the world of brands. Every other week, experts from different fields and industries will share their perspective on brands locally and on a global...

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Mafalda Luz (BSc)

"Ich hatte das Vergnügen während meines Austauschsemesters in Wien Dr. Brigitte Bojkowszkys Studentin zu sein. Es war mit Abstand eine der am besten unterrichteten Klassen, in denen ich das Gefühl hatte, wirklich etwas fürs Leben gelernt zu haben. Dr. Bojkowszky ist eine exzellente Professorin, äußerst professionell und sehr...

Thekla Klingemann (MSc WU, CEMS MIM)

"Im Wintersemester 2019 habe ich den Kurs 'Global Branding' bei Frau Bojkowszky im Rahmen meines Masterstudiums belegt. Frau Bojkowszky bringt eine unglaublich hohe Leidenschaft für das Thema Branding mit und versteht es auch komplexere Sachverhalte einfach darzustellen und verständlich zu erklären. Ihre Vorlesung war stets...

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