13 Oct, 2020
What makes a strong Investment Banking Brand
Brigitte Bojkowszky, Ph.D.

Wondering what makes a strong brand in the Investment Banking Sector and surviving several major crises?

Then tune in to this episode with Bernhard Weninger. 

Bernhard Weninger, founding partner of IIS Asset Management and MDnomics, has a 35-year career in international investment banking and capital markets. He was advisor to senior management and Board of Directors of insurance companies across Europe with expertise in global capital markets and strategic asset-liability management advisory, including substantial restructuring & balance sheet risk management transactions, development of innovative capital raising, large scale asset placements and disposals and structured debt financings. Moreover, he was responsible for multi-disciplinary teams at major international financial institutions, such as Bankers Trust, Goldman Sachs, Merrill Lynch, Morgan Stanley, and more.

He holds an MBA from Northwestern University – Kellogg School of Management, a Bachelor of Accounting and Finance from University of Notre Dame, and studied Japanese Language and Asian Political History at Sophia University in Japan.

In this interview Bernhard talks about the most important characteristics an investment banker needs to bring along to do this job as well as the resources an investment bank needs to have to be a leading brand long term. He also provides us his perspective on the consequences of the COVID-19 pandemic investment banks will face and how this crisis compares to the consequences for investment banks of the 2008 great recession. Moreover, he gives some insights into his motivation of founding two companies, IIS Asset Management and MDnomics, respectively.

Find Bernhard Weninger on LinkedIn

Find MDnomics

Thekla Klingemann (MSc WU, CEMS MIM)

"I took the 'Global Branding' course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and...

Mafalda Luz (BSc)

"I had the pleasure to be Dr. Brigitte Bojkowszky's student during my exchange semester in Vienna. It was, by far, one of the most well-taught class I had, where I felt I have truly learned something for life. Dr Bojkowszky is an excellent professor, extremely professional and very kind to her students. Her classes were always...

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