“I took the ‘Global Branding’ course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and she always encouraged open discussions. Through interactive elements, such as smaller case studies or guest lecturers with practical backgrounds, she varied lectures and enabled me to gain a comprehensive understanding of theory and practice. Ms. Bojkowszky’s knowledge in the field of brand management made the lecture a very valuable experience for my future career; moreover, with her sympathetic and charismatic nature, she also managed to create a pleasant and trusting teaching atmosphere and motivated us to grow beyond us at any time.”