31 Jul, 2020
How Brands are being successful in Japan
Brigitte Bojkowszky, Ph.D.

Join me in my conversation with Parissa Hagirian, who shares her perspectives on brands in Japan. She will talk about the challenges international brands face entering the Japanese market and why Japanese brands are so successful.

Available on Apple Podcasts and Spotify

Parissa Hagirian is Professor of International Management at Sophia University, Tokyo and an internationally renowned expert in international management with a focus on Japanese management.

She has published several books and articles on the topic of Japanese management, e.g.: „Understanding Japanese Management Practices, Multinationals and Cross-Cultural Management: The Transfer of Knowledge Within Multinational Corporations and Successful Cross-cultural Management: a Guide for International Managers“.

She advises companies on intercultural cooperation, and coaches top-level managers searching for new perspectives and the potential for success. Moreover, she regularly gives keynote lectures at conferences and corporate events across Europe and Asia.

Parissa Hagirian homepage

Parissa Hagirian LinkedIn

Thekla Klingemann (MSc WU, CEMS MIM)

"I took the 'Global Branding' course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and...

Mafalda Luz (BSc)

"I had the pleasure to be Dr. Brigitte Bojkowszky's student during my exchange semester in Vienna. It was, by far, one of the most well-taught class I had, where I felt I have truly learned something for life. Dr Bojkowszky is an excellent professor, extremely professional and very kind to her students. Her classes were always...

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