8 Dec, 2020
Brands and the biggest Revolution in Communication
Brigitte Bojkowszky, Ph.D.

Thomas Kratky has 20 years of experience in brand campaigns and is the owner of the brand agency kratkys.net “agency in progress”, which he founded in 2007.

He talks about his brand agency kratkys.net and explains what it stands for: “agency in progress … This is probably the biggest revolution in communication since the invention of printing. Everything will change. Nothing will stay the same. We believe, only an agency in progress will be able to meet all these changes. Welcome to the most thrilling era of communication.” 

Moreover, he explains his perspective on current and future ways of communicating with target customers, what “global brand/local touch” means to him and why this is important to understand.

He also gives advice on brands that want to expand to the Austrian market. On how to build a brand and to sustain competitive.

Thomas also shares successful and challenging brand stories and what learnings he took away from them.

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Thekla Klingemann (MSc WU, CEMS MIM)

"I took the 'Global Branding' course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and...

Mafalda Luz (BSc)

"I had the pleasure to be Dr. Brigitte Bojkowszky's student during my exchange semester in Vienna. It was, by far, one of the most well-taught class I had, where I felt I have truly learned something for life. Dr Bojkowszky is an excellent professor, extremely professional and very kind to her students. Her classes were always...

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