10 Feb, 2021
All the best Brands are unfinished Stories
Brigitte Bojkowszky, Ph.D.

✨This time I had the pleasure to interview Richard Macey also a Business School Lecturer and Global Brand Consultant! It was interesting to hear about his 30 years of experience in the marketing, sales and branding world. To learn about how he empowered brands in the beauty and fashion industry! 

He talks …

💡about why he still believes that “fashion has so much to learn from beauty”!

💡about how “great brands don’t die, people kill them!”, 

💡about the “Easternization” of the global consumer, 

💡about  the fact that too many brand managers use “inside out thinking” and 

💡elaborates on the the very truth that “all brands are unfinished stories”. 

Listen for yourself! I promise you an interesting conversation! Tune in and Enjoy! 💫

Richard Macey is a Global Brand Consultant and Non-Executive Director.
He adds value to world class Business Schools such as London Business School, and Henley Business School, as a Visiting Lecturer by bringing a high level of commercial experience in the areas of Global Brand, Product and Distribution Strategy. 
He has just retired from operating at senior leadership team level within the international Division of VF Corporation, the large US apparel company responsible for such brands as The North Face, Vans, Timberland and Kipling. 
He is an experienced Global Brand President with a track record of building fast growing, profitable brands in the premium apparel and fashion accessories industry. 
He has successfully developed businesses in diverse markets across Europe, Asia, and North and South America. 
He has strong business development credentials in leading public companies and is skilled in Sales, Brand Marketing, Digital Development, Unified Retail and Long Term Strategic Planning.

Get in touch with Richard Macey:
Richard Macey on LinkedIn

Thekla Klingemann (MSc WU, CEMS MIM)

"I took the 'Global Branding' course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and...

Mafalda Luz (BSc)

"I had the pleasure to be Dr. Brigitte Bojkowszky's student during my exchange semester in Vienna. It was, by far, one of the most well-taught class I had, where I felt I have truly learned something for life. Dr Bojkowszky is an excellent professor, extremely professional and very kind to her students. Her classes were always...

Let's Stay in Touch