About Me

Education – Career – Publications

I have been working with global players in various local and global projects for many years, thereby gaining valuable experience in various industries: such as in banking, real estate, retail, pharmaceuticals and airline catering.

Moreover, many years of experience as university lecturer at local and international universities have provided me with extensive knowhow in the field of of Global Marketing Management & Global Brand Management.

If I had to describe myself in a nutshell, I would say: “Fueled with expert knowledge I am an organized bundle of openness, creativity, flexibility, structure, consciousness, empathy, quick-wittedness twisted with a sense of humor …”

My Education

Vienna University of Economics and Business (Dr. rer. soc. oec)

Phd in Social and Economic Sciences

  • International Marketing & Management

Vienna University of Economics and Business (Mag. rer. soc. oec.)

Master in Business Administration and Business Education


  • Business Education (certified Teacher)
  • International Marketing & Management
  • Further Education
  • English

Did you I catch your attention?


from theory to practice

  • Lecturer at international universities in Austria, USA, Canada, Great Britain, Vietnam, Croatia, Ukraine, Russia, Estonia, Hong Kong
  • International experience in industries such as: airline, cosmetics, banking, finance, real estate, retail and pharmaceuticals

Certified Trainer

  • Communication
  • Conflict Management
  • Feedback Culture
  • Grundsätze der Gruppendynamik / Gruppenprozesse
  • Group Dynamics
  • Education & Training Planning

Design Thinking Coach

  • Harvard University, Division of Continuing Education
  • WU-Vienna, Coaching with the Stanford d.school Design Thinking Method: Creating new Solutions

Teaching Award 2007

Award for Meritorious Service, University of Missouri, Saint Louis, USA

Further Training

  • Storytelling
  • My Voice – Key to my Professional Appearance
  • Get Ready for Public Outreach – Medientraining
  • voice training, a practical workshop
  • Connect With the World: Communicate and Present Professionally With More Self-Confidence
  • The Art of the Free Speech
  • Negotiation Skills – The Harvard Concept
  • Nudging – Crowding-in Effect
  • Case Study Teaching: Theory and Practice, Harvard School of Business
  • L’Oreal Professor Master Class / Paris International Brandstorming
  • Efficient Supervision of Master- and Bachelor Theses, Final Papers
  • The Art of Presenting Oneself I/II
  • Leadership & Communication: Rhetoric & Communication, Sales, Presentation Techniques, Project Management

Thekla Klingemann (MSc WU, CEMS MIM)

"I took the 'Global Branding' course with Ms. Bojkowszky in the winter semester 2019 as part of my master’s degree. Ms. Bojkowszky has an incredible high passion for branding and knows how to explain complex issues in a simple and understandable manner. Her lecture was always interesting, with a high practical relevance and...

Mafalda Luz (BSc)

"I had the pleasure to be Dr. Brigitte Bojkowszky's student during my exchange semester in Vienna. It was, by far, one of the most well-taught class I had, where I felt I have truly learned something for life. Dr Bojkowszky is an excellent professor, extremely professional and very kind to her students. Her classes were always...

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