10 Feb, 2021
All the best Brands are unfinished Stories
Brigitte Bojkowszky, Ph.D.

✨This time I had the pleasure to interview Richard Macey also a Business School Lecturer and Global Brand Consultant! It was interesting to hear about his 30 years of experience in the marketing, sales and branding world. To learn about how he empowered brands in the beauty and fashion industry! 

He talks …

💡about why he still believes that “fashion has so much to learn from beauty”!

💡about how “great brands don’t die, people kill them!”, 

💡about the “Easternization” of the global consumer, 

💡about  the fact that too many brand managers use “inside out thinking” and 

💡elaborates on the the very truth that “all brands are unfinished stories”. 

Listen for yourself! I promise you an interesting conversation! Tune in and Enjoy! 💫

Richard Macey is a Global Brand Consultant and Non-Executive Director.
He adds value to world class Business Schools such as London Business School, and Henley Business School, as a Visiting Lecturer by bringing a high level of commercial experience in the areas of Global Brand, Product and Distribution Strategy. 
He has just retired from operating at senior leadership team level within the international Division of VF Corporation, the large US apparel company responsible for such brands as The North Face, Vans, Timberland and Kipling. 
He is an experienced Global Brand President with a track record of building fast growing, profitable brands in the premium apparel and fashion accessories industry. 
He has successfully developed businesses in diverse markets across Europe, Asia, and North and South America. 
He has strong business development credentials in leading public companies and is skilled in Sales, Brand Marketing, Digital Development, Unified Retail and Long Term Strategic Planning.

Get in touch with Richard Macey:
Richard Macey on LinkedIn

Mafalda Luz (BSc)

"Ich hatte das Vergnügen während meines Austauschsemesters in Wien Dr. Brigitte Bojkowszkys Studentin zu sein. Es war mit Abstand eine der am besten unterrichteten Klassen, in denen ich das Gefühl hatte, wirklich etwas fürs Leben gelernt zu haben. Dr. Bojkowszky ist eine exzellente Professorin, äußerst professionell und sehr...

Thekla Klingemann (MSc WU, CEMS MIM)

"Im Wintersemester 2019 habe ich den Kurs 'Global Branding' bei Frau Bojkowszky im Rahmen meines Masterstudiums belegt. Frau Bojkowszky bringt eine unglaublich hohe Leidenschaft für das Thema Branding mit und versteht es auch komplexere Sachverhalte einfach darzustellen und verständlich zu erklären. Ihre Vorlesung war stets...

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